Scifi channel changing their name to “SyFy”

SCI FI Channel to become Syfy; “Imagine Greater” is new message.

I couldn’t think of a more try-hard name change. Although, I’m not sure which is worse, the new “ownable trademark” or the tagline. The Sci-Fi channel will always have a warmspot in my heart. Despite all the painful ways in which they try to lose their audience. Horror movies featuring, *gasp*, another giant creature from the animal kingdom. Despite painful corporate meme driven name changes. It’s still scifi and I’ll still be watching… even if I am not tuning in directly these days. Hulu gives us yet another reason to avoid the TV. Corporate branding.